Competitive Tracking

COMPtrax
Inside Media provides summarized and detailed competitive advertising expenditure tracking reports across 17 different local and national media. COMPtrax delivers a comprehensive view of our client’s and their competitor’s media plans and media schedules. This state-of-the-art multi-media commercial activity system depicts category media landscapes, tracks advertisers and their products, and integrates competitive ad spending in order to gauge our client’s “Share of Voice” against their specific industry and market as a whole.  We offer immediate access to over six years of competitive advertising data.

Our systems and applications enable us to track your competition in detail:
  Ø  How much your competition has spent in media
  Ø  Which types of media your competition has used
  Ø  Which stations your competition has advertised with
  Ø  How many spots your competition ran with each station
  Ø  What time and what dayparts your competitor’s spots ran each day    
  Ø  Ranks the top competitive spenders by category and market
  Ø  Analyzes, calculates and evaluates your competitors reach, frequency, CPP, CPM and GRP levels
  Ø  Geographic distribution of spending for multi-market companies

COMPtrax covers your competitors messaging and creative executions by tracking actual airplay in real-time for TV and magazine advertisements and downloads the commercials which are all offered to our clients in a digitized format. We are currently in the process of securing market wide Radio and Cable spots and Newspaper and Web ads which will be made available to our clients in the same digitized audio and visual format.