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ROBERT RIGGSBEE President Rob Riggsbee founded Inside Media in 1990 and serves as the company’s President. He oversees the day-to-day operations and is responsible for managing all digital, wireless and new media initiatives for Inside Media clients. Prior to starting a media management agency, Rob had worked in radio sales, the publishing business and in concert promotion and production. Rob created Inside Media Publications in 2005, and offers deep media insights and strategies to thousands of subscribers on a daily basis. He is frequently interviewed by the press and broadcast reporters in regard to topical marketing related stories. Rob’s hobby and passion is spending time with his family. His 13 year old son Bobby is on the USA Amateur Boxing Team and is a future (wannabe) Rock & Roll Hall of Fame drummer. His 10 year old daughter Katie is an accomplished gymnast and a star soccer player.		STEVE ALTHERR Media Director Steve Altherr serves as Inside Media’s Media Director. He oversees all media planning and buying activities for every Inside Media's client. Steve has 13 years of media planning and buying experience covering a wide variety of local, regional and national clients. From producing competitive media landscape programs to managing the company’s media posting and auditing services, Steve ensures the client’s needs are being met every step of the media planning and buying process. “You have to go above and beyond,” according to Steve, “otherwise you’re standing still.” Altherr is a graduate of Miami University of Ohio, who likes to spend his non-working hours with his wife Beth. His hobbies include golfing (“badly”) and carpentry (“okay enough to where I still have all my fingers”).

JARRETT HICKS Research Director Jarrett Hicks serves as Inside Media’s Research Director and oversees the company’s extensive library of research data systems. He analyzes consumer purchase intentions, simultaneous media usage, consumer to media response assessment and tracks consumer purchasing patterns and their media consumption habits on behalf of Inside Media’s clients. He also creates retail shopper predictability forecasts and analyzes competitive client media schedules and their creative elements. Hicks is a graduate of DePauw University in Indiana and has held similar research positions at WCPO TV-9 and Cooper Research in Cincinnati. An avid pro sports fan, Hicks is also active in his church and enjoys spending time with his wife and infant daughter.		LIZ RICHARDS Traffic and Co-Op Coordinator Liz Richards serves as Inside Media’s Traffic and Co-Op Coordinator. She coordinates all commercial traffic activities for Inside Media’s advertising clients. This includes the creative approval and production coordination process, overseeing all of the company’s electronic media spot distribution programs and verifying that the correct ads are matched with specific titles and rotations. Liz streamlines all client affidavits and script systems while managing, administrating and keeping current client Co-Op guidelines, specifications and reimbursement approval procedures. Richards has an extensive background in radio commercial production in a number of major markets. In her spare time, Richards enjoys spending time with her husband and her three daughters, all of whom are talented athletes.

NOEL RIGGSBEE Business Manager Noel Riggsbee serves as Inside Media’s Business Manager. She oversees all of the company’s accounting and business functions including invoice management, accounts receivables and payables, auditing, billing and authorized budget allocation. Noel utilizes a customized media tracking and rotation fulfillment system that monitors advertising unit inventory and advertising copy. This verification program documents all mistakes and discrepancies in regards to media contracts, schedules and invoices thus insuring our clients that they will only pay for what they ordered and only if it ran 100% correctly. Riggsbee is a graduate of the University of Cincinnati, and previously worked in the media buying department of BBDO Advertising in Chicago. In her spare time, she enjoys outdoor activities, and spending time with friends and family.		JULIE SCHNEIDER Director of mediaplanner.com Julie Schneider serves as the director of Inside Media’s proprietary interactive client web planner and software systems, and is responsible for oversee all data entry and will keep current all media, marketing and communication elements of each clients site. Julie will schedule on-site training sessions with each client and will always be on call to consult in person, by phone or email. She also serves as the editor of Inside Media Publishing’s daily e-newsletter. Julie welcomes any questions, opinions and reader feedback to any articles which appear in any of our publications. A native Cincinnatian, Schneider is a graduate of Xavier University, where she majored in marketing. In her spare time, Julie’s interests include boating, outdoor activities, fitness, family, and friends.