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Media
Auditing
Advertisers can pay a high price for an inherent lack of
accountability.
Inside Media’s MVS (Media
Verification Service) provides our client’s with thorough,
accurate and actionable assessments of their media
investments. We set the standard in media accountability,
providing you with comprehensive media stewardship,
benchmarking and performance auditing reports.Our process
is in-depth, and as a result, our audits yield significant
improvement opportunities, purchased cost efficiency
insights and more under delivery and discrepancy
restitution than the traditional post-buy process. MVS
monitors commercials,PSA’s, promotional announcements,
station promotions, and traffic/weather and news
sponsorships. The bootom-line is that our clients don’t
pay for their media schedules until the media outlets
fulfill their contracts 100%.
Our
audit services include:
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Television: Auditing, Posting, Spot Placement and
Rotation Analysis, Bonus Weight Analysis, Sponsorship Unit
Analysis, MakeGood Analysis, Billing Reconciliation |
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Cable: Auditing, Posting, Spot Placement and Rotation
Analysis ,Bonus Spot/Promo Analysis, MakeGood Analysis, Billing Reconciliation |
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Radio: Clearance Analysis, Auditing, Spot Placement
and Rotation Analysis, Bonus Spot/Promo Analysis, Makegood
Analysis, Billing reconciliation |
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Print: Auditing, Billing Reconciliation |
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Inside Media always monitors added value schedules and
promotional schedules by means of Proof of Performance
measurement systems |
Our
proprietary AD TRACKER (c) software allows us to monitor
client data electronically ensuring impeccable accuracy.
Inside Media’s checks and balance verification methodology
systems are able to interface with all audience
measurement ratings resources:
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Deliverable |
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Ø Nielsen: |
TV/Cable Audience Delivery
Analysis |
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Ø Arbitron: |
Radio Audience Delivery Analysis |
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Ø SQAD: |
TV and Cable CPP Analysis |
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Ø SPARC: |
Radio CPP Analysis |
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Ø SRDS: |
Newspaper Rates/Circ. Analysis |
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Nielsen: |
Internet Measurement analysis |
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