Media Buying

Traditional Media Buying
Our heritage is media buying. Our media department is unsurpassed and industry renowned in providing our clients with a plethora of research and ratings methodology to strategic media placement and measurement systems analytics. We are highly regarded for our media and buying acumen, innovative and customized solutions, state-of-the-art media buying systems, media rate efficiencies, promotional abilities, and media networking. We produce measurable results and driven media campaigns at the lowest unit pricing to our clients.

We enhance each client’s bottom line by reducing advertising costs and implementing superior strategies to increase product sales. We specialize in crafting media strategies for new product launches, ramp-up and ramp-down placements, maintenance and branding campaigns. We have in-depth knowledge and a comprehensive understanding that a great media buy needs to be matched with equally great creative in order to successfully maximize communications programs.  We work closely with our clients creative departments every step of the way, thus ensuring the appropriate commercials or ads match-up synergistically against the best possible media outlets from a channeled messaging and target market standpoint.

We develop and execute flawless media buys by drawing from our media planning department’s research findings and matching consumer profiles to media consumption through composition clustering and key cell segmentation and integration. We dig deeper…qualifying our clients prospects, researching their listening, viewing, reading and purchasing habits and intentions while analyzing what media they respond to and why. Our media mixing and combinations channeling skills play a crucial role in reaching the largest number of active and motivated consumers producing the greatest impact in reaching the active markets across 250 categories and 39 Medias.

Inside Media's exclusive buying software system analyzes media packaging and guarantees the highest
level of reach, frequency, impressions, GRP’s against the lowest CPP’s and CPM’s yielding our clients absolute and unbiased direction on what works, what doesn’t and how to achieve maximum client returns on their media investments. It is a result of these intricate factors that have enhanced Inside Medias ability to deliver media effectiveness, not just media efficiency.

Integrated Online Buying
In today’s media world, today’s audiences are becoming increasingly fragmented, splicing their time among a myriad of digital choices, channels and platforms. The effect of this consumer migration and fragmentation is rendering the traditional media world less actionable, because the consumer is gaining control over their media choices and they get it when, where and how they want it. New Media Technology is growing at unprecedented speed and record setting levels which are causing dramatic ad fragmentation and erosion in traditional media landscapes. We aggressively embrace these new media platforms like Streaming, PODCASTING, On Demand Video Products, Push Technology, Wireless/Mobile Marketing, Gaming, RSS and RDS initiatives all of which are interactive media options which are becoming ingrained into the lives of the media audiences.

Inside Media views digital media as a “convergence” and have taken measure and positioned ourselves at the forefront of this technological digital shift in the overall communications marketplace. We have methodically taken the path of innovation in this new frontier and we strategically assess digital and new media offerings by evaluating, analyzing, implementing, executing and overseeing the opportunities  in order to better capitalize media spends and bringing more value and high dividends to our clients.

We are ahead of the curve in behavioral marketing and personalization technology. Our proprietary behavioral marketing platform provides our clients with better targeted advertising through our contextual and behavioral relevant online advertising model. Our model presents a highly effective alternative to demographic targeting which targets consumers as they engage in their broadband and wireless media paving the way for unparalleled media investment returns to our clients.