Media Auditing

Advertisers can pay a high price for an inherent lack of accountability. Inside Media’s MVS (Media Verification Service) provides our client’s with thorough, accurate and actionable assessments of their media investments. We set the standard in media accountability, providing you with comprehensive media stewardship, benchmarking and performance auditing reports. Our process is in-depth, and as a result, our audits yield significant improvement opportunities, purchased cost efficiency insights and more under delivery and discrepancy restitution than the traditional post-buy process. MVS monitors commercials, PSA’s, promotional announcements, station promotions, and traffic/weather and news sponsorships. The bottom-line is that our clients don’t pay for their media schedules until the media outlets fulfill their contracts 100%.

Our audit services include:

• Television: Auditing, Posting, Spot Placement and Rotation Analysis, Bonus Weight Analysis, Sponsorship Unit Analysis, Make Good Analysis, Billing Reconciliation
• Cable: Auditing, Posting, Spot Placement and Rotation Analysis, Bonus Spot/Promo Analysis, MakeGood Analysis, Billing Reconciliation
• Radio: Clearance Analysis, Auditing, Spot Placement and Rotation Analysis, Bonus Spot/Promo Analysis, Makegood Analysis, Billing reconciliation
• Print: Auditing, Billing Reconciliation
• Inside Media always monitors added value schedules and promotional schedules by means of Proof of Performance measurement systems

Our proprietary AD TRACKER (c) software allows us to monitor client data electronically ensuring impeccable accuracy. Inside Media’s checks and balance verification methodology systems are able to interface with all audience measurement ratings resources:

• Resource: Deliverable
• Nielsen: TV/Cable Audience Delivery Analysis
• Arbitron: Radio Audience Delivery Analysis
• SQAD: TV and Cable CPP Analysis
• SPARC: Radio CPP Analysis
• SRDS: Newspaper Rates/Circ. Analysis
• Nielsen: Internet Measurement analysis